How we quietly turn businesses into icons
How we quietly turn businesses
into icons
How we quietly turn businesses into icons
We don't believe in noise.
We believe the strongest brands feel inevitable. Like they have always existed and always will.
We don't believe in noise.
We believe the strongest brands feel inevitable. Like they have always existed and always will.
We don't believe in noise.
We believe the strongest brands feel inevitable. Like they have always existed and always will.
Listening and Distilling
Listening and Distilling
Listening and Distilling
We start by shutting up and listening. We show up with questions you probably never asked yourself: "What's the one story your team tells over beers that no one else gets?"
We stalk your competitors weak spots and come up with a one page summary of your core values that describes your brand. it serves as the blueprint we both agree on before we touch a pencil. We have had clients tear this up and rewrite it themselves; that's the point!
We start by shutting up and listening. We show up with questions you probably never asked yourself: "What's the one story your team tells over beers that no one else gets?"
We stalk your competitors weak spots and come up with a one page summary of your core values that describes your brand. it serves as the blueprint we both agree on before we touch a pencil. We have had clients tear this up and rewrite it themselves; that's the point!
We start by shutting up and listening. We show up with questions you probably never asked yourself: "What's the one story your team tells over beers that no one else gets?"
We stalk your competitors weak spots and come up with a one page summary of your core values that describes your brand. it serves as the blueprint we both agree on before we touch a pencil. We have had clients tear this up and rewrite it themselves; that's the point!
Exploration
Exploration
We go analog and begin with sketches for your brand and present them to you for your input. "Oh this is too corporate" "too minimalist" we go on till you arrive at your satisfaction, before digitizing it. This is why Founders are our co-creators.
We go analog and begin with sketches for your brand and present them to you for your input. "Oh this is too corporate" "too minimalist" we go on till you arrive at your satisfaction, before digitizing it. This is why Founders are our co-creators.
Refinement
Refinement
This is where we test our creation until it breaks. We run the concept through hell, shrink it to favicon size, flip it to grayscale, place it on coffee cups, even describe it to a stranger over the phone "Hey does this look like us?". The goal is, it has to work on X at 3 AM and a billboard at noon. We have saved clients from disasters here like catching a color that clashed with their packaging before print runs.
This is where we test our creation until it breaks. We run the concept through hell, shrink it to favicon size, flip it to grayscale, place it on coffee cups, even describe it to a stranger over the phone "Hey does this look like us?". The goal is, it has to work on X at 3 AM and a billboard at noon. We have saved clients from disasters here like catching a color that clashed with their packaging before print runs.
Handover
Handover
Launch isn't a handoff for us. It's a launchpad. You get zipped files, vector logos in AI/EPS/SVG formats, a brand guideline (PDF) and if needed, a custom brand kit for your dev team. We stick around via our modes of communication for the first 30 days, assisting with every problems you may encounter with branding (advising on pitch deck, tweaking an email header, and so on).
Launch isn't a handoff for us. It's a launchpad. You get zipped files, vector logos in AI/EPS/SVG formats, a brand guideline (PDF) and if needed, a custom brand kit for your dev team. We stick around via our modes of communication for the first 30 days, assisting with every problems you may encounter with branding (advising on pitch deck, tweaking an email header, and so on).
Exploration
We go analog and begin with sketches for your brand and present them to you for your input. "Oh this is too corporate" "too minimalist" we go on till you arrive at your satisfaction, before digitizing it. This is why Founders are our co-creators.
Refinement
This is where we test our creation until it breaks. We run the concept through hell, shrink it to favicon size, flip it to grayscale, place it on coffee cups, even describe it to a stranger over the phone "Hey does this look like us?". The goal is, it has to work on X at 3 AM and a billboard at noon. We have saved clients from disasters here like catching a color that clashed with their packaging before print runs.
Handover
Launch isn't a handoff for us. It's a launchpad. You get zipped files, vector logos in AI/EPS/SVG formats, a brand guideline (PDF) and if needed, a custom brand kit for your dev team. We stick around via our modes of communication for the first 30 days, assisting with every problems you may encounter with branding (advising on pitch deck, tweaking an email header, and so on).